Steve Lindstrom
Managing Director
About the firm
We have carried the number you are asking us to fix.
Most consultants have never carried the number. We have — as owners, sales leaders and branch executives in the trades.
Who is Coach to Success?
Coach to Success is an operator-led sales and operations consultancy with offices in Florida and California, serving service businesses and private-equity portfolio companies in all 50 states. It is led by Steve Lindstrom, Managing Director, who ran the P&L for 25 years before advising on one, with specialist partners brought in as each engagement needs.
- Based
- Florida & California · all 50 states
- Led by
- Steve Lindstrom, Managing Director
- Track record
- $11M → $28M branch sales in 24 months
- Recognition
- VP of the Year · Vendor of the Year
- Trained in
- Sandler Sales System · Franklin Covey Courses · Selling to VITO · Leadership Foundations · Building Financial Intelligence · Selling to International Clients
Built by someone who kept getting asked to help.
We’ve been in your shoes. Steve has carried the number, run the branch, made payroll in a recession and rebuilt a sales team from the phone list up. He didn’t set out to be a consultant. He set out to run things — and ran them well enough that other leaders kept asking how. He took over a branch office that corporate had left to sink or swim and, by teaching the team a way of selling and operating built on positive empathy, understanding and connection, led it from under $11M to $28M in sales within 24 months — more than double its goals. He was named VP of the Year, and a major healthcare partner named his office Vendor of the Year, “the gold standard of customer service.”
Then the phone started ringing. Newer office leaders wanted help understanding the company’s procedures, coaching their sales teams and reading their P&Ls. Steve became the requested mentor — the operator other operators called. Coach to Success is that phone call, made available to businesses that don’t have an operator like him down the hall.
Before that he founded and ran a firm in the construction industry — a team of 19, $17M+ a year in sales, a recession survived and a business closed with zero debt. Earlier still he rebuilt a technology company’s dormant sales channel from a $0 pipeline to $5M+ in two years. He has sold to homeowners, HOAs, commercial customers and healthcare partners, and he has read a lot of P&Ls.
We bring the knowledge and the tools to help you succeed — and to do it with long-term growth and sustainability, not a one-quarter spike.
Highlights
Twenty-five years in the arena.
Sales leadership, operations leadership and ownership — in the trades, construction and technology. Every role added a tool we now bring to clients.
Regional General Manager
Recruited to replace a retiring regional general manager and run five offices, with a mandate to build a staff of 50+ and grow sales 75%; when the incumbent chose not to retire, Steve founded Coach to Success.
VP & Director of Operations
Led the team that grew a branch office from under $11M to $28M in sales within 24 months, then delivered 211% of EBITDA goal on the trailing twelve.
Senior Sales Manager and Project Management Supervisor
Led a construction company’s sales team to about $17M in a single year (+16%) and raised average project gross margin from under 20% to 27%+ through continual project and contract audits.
Founder & Owner
Wrote the plan, secured the financing, built a 3,000 sq ft studio and a team of 19 at the construction-industry firm he founded — then led it through a recession and closed it with zero debt.
Sales Manager, Lead Designer, PM
Helped nearly triple a construction company in four years; hired, trained and managed a design-sales staff of seven and personally closed $800K+ a year.
Indirect Sales Manager, Eastern Region
Rebuilt a technology company’s dormant channel from a $0 pipeline to $2.5M in year one and $5M+ in year two; recognized for Revenue Achievement and Fast Start.
Training & credentials
Trained by the best, tested in the field.
Methodologies matter less than results, but they are the vocabulary we coach in.
Selling
- Sandler Sales SystemWeekly training over several years · a qualification-first selling system: understand the problem, the budget and the decision before you present.
- Franklin Covey CoursesSales Development — 7+ in-person courses · consultative selling and leadership habits.
- Selling to VITOThree-day course · reaching, and speaking the language of, the Very Important Top Officer who owns the decision.
- DISC behavioral profilingApplied in sales coaching
- Selling to International ClientsSeminar · selling across borders and cultures.
Leading & finance
- Leadership FoundationsThree-day program · leading people, setting standards and holding them.
- Building Financial IntelligenceThree-day program · reading the numbers that run a business and acting on them.
Education
- B.A. CommunicationsFordham University
Program names are trademarks of their respective owners. Coach to Success is independent and is not affiliated with or endorsed by them.
How do we work with you?
Remote-first. On-site when it matters.
Coaching and the operating cadence run on Teams — which is how a firm with offices in Florida and California can serve clients two time zones apart on the same day. Discovery, key whiteboard sessions and interim roles bring us to your building.
- Weekly working sessions with the leader; monthly P&L review with the team
- On-site for discovery, key sessions and interim leadership
- Steve, our Managing Director, talks to you directly — not a customer service rep
- Finite engagements with a written plan and an end date
Next step
Clarity starts with one conversation.
Thirty minutes. Bring your trailing-twelve P&L if you have it, bring the problem if you don’t. We’ll tell you plainly whether we can help — and what it would take.
- Steve, our Managing Director, talks to you directly — not a customer service rep
- Replies within one business day
- Florida & California offices
- Serving all 50 states
Or write to info@