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The 90-Day Sales Sprint: how to get a stalled team hungry again
The week-by-week structure we use to turn a comfortable team into a hunting one — and the three mistakes that stall most sales turnarounds.
01 · Sales
A sales team that hunts, closes and forecasts.
Most sales teams in the trades were taught to quote, not to sell. We install a solution-selling system and coach it into the team, week after week, until it is theirs.
- $11M → $27M+branch sales as VP
- 168.5%of sales goal, trailing twelve
- 25+ yrsleading sales teams
What is Sales Team Transformation?
Sales Team Transformation is Coach to Success’s program for building a field or B2B sales team that prospects consistently, sells on value instead of price and forecasts honestly — solution selling, DISC-based communication, pipeline discipline and manager coaching, delivered through a 90-Day Sales Sprint.
For $5M–$50M service businesses — restoration, MEP, HVAC, electrical, plumbing, roofing, design-build, home services — and the PE partners who own them.
Sound familiar?
Seven things we hear on the first call.
“We are a $9M company with a $3M sales culture.”
- They are order-takers. If the phone rings we win, if it doesn’t we don’t.
- Everyone is ‘working on’ the same big account that never closes.
- The forecast is fiction. I find out what really happened when the month closes.
- We win on price and then the job barely breaks even.
- My best salesperson talks too much and my quiet one cannot get past the gatekeeper.
- I promoted my top rep to sales manager and lost a rep without gaining a manager.
What we do
What do the ninety days deliver?
Sales diagnostic and ride-alongs
We sit in on calls and visits, read the pipeline, and score each seller on activity, skill and will. You get an honest read on who can grow and who cannot.
Solution-selling process
A written sales process from prospect to close — discovery questions, qualification, proposal and follow-up — grounded in Sandler and Franklin Covey principles and adapted to your trade.
DISC-based communication
Every seller learns to read a High-D who wants the point, an I who wants the relationship, an S who needs to feel safe, and a C who needs the data — and to adjust in real time.
Pipeline and forecast discipline
One pipeline, one definition of each stage, one weekly review. Forecasts become something you can plan payroll around.
Manager coaching
Your sales manager learns to run the weekly meeting, coach deals, hold the standard and hire well — so the system survives our exit.
Hiring and onboarding kit
Scorecards, interview questions, a 30-60-90 onboarding plan and DISC guidance so the next hire is the right hire.
How it runs
The 90-Day Sales Sprint.
Twelve weeks with a start, a scoreboard and a finish line. The team knows what good looks like by week two and is measured against it every Friday.
- Weeks 1–2Diagnose
Ride-alongs, pipeline audit, DISC profiles for every seller and manager, one-page findings.
- Week 3Commit
Sprint kickoff. Targets by seller, the written process, the weekly cadence, the scoreboard everyone can see.
- Weeks 4–8Install
Weekly whiteboard training on prospecting, discovery, DISC, proposals and closing. Live deal coaching on real opportunities.
- Weeks 9–12Prove
Activity is up, pipeline is real, closes are landing. We coach the manager to run the meeting without us.
- Day 91+Sustain
Optional advisory retainer: monthly pipeline review, quarterly skills refresh and hiring support.
What changes
What does a transformed team look like?
Measured, not felt. Every sprint tracks activity, pipeline quality, close rate and gross margin on new business.
Prospecting touches / day
Hunting, not waiting
Daily prospecting activity with a real target list, so revenue stops depending on the phone ringing.
GM on new work
Margin on new work
Sellers who sell value and scope properly, so operations can deliver the job at the margin you priced.
Forecast accuracy
A forecast you can bank
A pipeline with honest stages and a weekly review, so the month rarely surprises you.
Weekly deal reviews
A manager who can coach
The weekly meeting, the deal reviews and the standard — run by your leader, not ours.
Time-to-productive hire
The right next hire
Scorecards and DISC guidance that stop you hiring for charm and firing for results.
Sprint rhythm
A culture that sells
The 90-day rhythm becomes how the team works: visible goals, public wins, no hiding.
Questions
Asked often.
Training is one part of it. Most teams have been “trained” before and reverted inside a month. This is a system — process, cadence, coaching and management — installed over 90 days so it holds.
No. We coach your people on your real opportunities, including joining calls and visits during the sprint. The goal is a team that closes without us.
We tell you early and plainly. Our diagnostic in weeks one and two scores skill and will for every seller; you decide, with a hiring kit ready if you need it.
Solution selling grounded in Sandler and Franklin Covey principles, Selling to VITO for executive-level buyers, and DISC for communication. We adapt the language to your trade rather than forcing a franchise script.
Next step
Ninety days from now, who is hunting?
Thirty minutes. Bring your trailing-twelve P&L if you have it, bring the problem if you don’t. We will tell you plainly whether we can help — and what it would take.
- You talk to Steve, not a salesperson
- Replies within one business day
- Based in Tampa
- Nationwide
Or write to info@